The Truth And Myth About Internet Marketing: The Lie By Implication
The Top Ten things you need in your Internet marketing business, if you have a life.
Read the ads from the Internet marketing gurus, and you? Ll be tempted to think they are you rich if you? Ll buy this course or the software. After all, the display will tell you? This is exactly the same system I to rake in more than 2 million U.S. dollars last year.
Are they lie to you? Probably not. You probably rake in 2 million U.S. dollars last year with this or that method. But that means that they can only that this one thing and money, transport, or just cast fame: you are not likely? T lie on the facts, but it is a lie in the implication.
Here? S is the truth. Almost every one of these Internet marketing gurus will run a big company. He (or she) has a formal business plan and a registered company. It is a full-time job. It is often a time of jobs for a whole staff of people.
They want you to believe that you can work two or three hours a day in your underwear and a killing - as they do. But even that is a lie. Do you know how many hours most of these gurus in? That? S right tonnes. In fact, I remember a top-ten list of the Top Ten signs you? Another marketer. The number one character? They believe that one? Half a day? means working at 5 O? Clock.
One of the reasons why these guys to the success of each other just wants to be able to reach because they work - hard and long!
So, yes, you can make millions with the same system they? Back to you, but you have to do it like a real business, and you must be willing to be so much time and effort to.
Apart from that, let me make these and many other elements that come together to achieve a successful Internet Marketer. Without them it will almost certainly not.
The ten most important things you need in your Internet marketing company, if you want a living at.
1. A Business Plan
you need to know your Internet marketing company as a real, formal business. If you? T even a business plan, then you do not know what it takes to make it a successful company.
2. Time, time and more time
Later, you can rent multiple functions such as Web-page building, responding to e-mail, and writer. But now you will find all of these hats, and there is a lot of time. When I was new in this, I spent several days just to find out how to set up a Web feature, such as a mailing list or order system. And that was only one function. There are dozens of different things to worry about. Researching the content, affiliate tracking, mailing lists, SEO, Web page building to cart systems, e-mail response, writing articles, research keywords, blogs, RSS setup, forum posting and monitoring? The list goes on and on. Do you really think you can use all these things in two hours a day? If so, you will be disappointed. If you want your company as a full-time company, Plan 10-12 hours a day at least six days a week for the first six months or so.
If you are part time, it can be done, but for a much longer gestation, before you expect to raise money. After it all together, you will finally be able to relax, but there are a lot of time and attention to transport first.
3. Communication skills
I can? T tell you how many times I know that e-mail looks like this:
? I'm new in marketing with the Internet. Can you tell me how should I do now a lot of money. There are too many things to know, I think? M learning is not good. No body is no help for me.
My answer? GET OUT OF MARKETING NOW! Spelling errors and typos are one thing. But if you? T is a sentence that you are in deep trouble. Marketing is a medium of communication and persuasion. Good communication skills are a must!
Place an ad reading, by someone who writes like that? Is this person radiate the intelligence to be able to run a business? Do I trust them? No!
In almost every area, those who are at the forefront of those who can communicate. Master the skills of speaking and writing, and you? Re half way there. If you don? T, that these skills and you want rich, I hope you have talent as a footballer or rock star. You? Not good to communicate again. But for goodness sake, from the marketing!
4. Focus, focus, focus
I? Ve heard countless interviews with top executives in the economy. One question that almost always for them? To do what you most attribute your success?
It is a response which is almost always in the first place? FOCUS.
Successful companies are usually tireless organizers, goal setter, and single-minded people. They are not directly from one project to another, but stay on a task until it is either fully or in the hands of someone else who is responsible for the completion and reporting by a certain deadline.
Focus and goal-setting are almost synonymous concepts. Here? S is a typical scene. You get all excited about the promises in writing about Google Adwords, if you buy Perry Marshall? Excellent eBook? Definitive Guide to Google Adwords. You get halfway through and start writing some Google ads. But you? Again it is not practiced, so you lose a little steam, and suddenly run over Phil Wiley? S very fine treatment? Minisite profits. It offers new hope, so that you can directly on board, and you soon find you? Re not the big money there. Then go to the next thing, and the next and the next - always the hope that it will pay off, like a big lottery game.
That will not work. If you had paid attention to the number one (writing a business plan) it would have to stay more focused. You will be a task at a time, and each new one to the last, so mini-sites, Google ads, SEO and all the other elements of the Internet marketing would feed each other in a large, single plan.
5. Multiple Streams Profit and loss account.
Robert G Allen popularized the phrase multiple streams profit and loss account in a series of books on the subject. It is right on. If you are only on pay-per-click advertising, or only on mini sites, or only on Google Adsense, or just to write articles, then you are not even in marketing.
you? Ll have to affiliate to sell products, and make your own products sell, sell advertising space, and all of the various marketing techniques such as e-mail marketing, copywriting skills, pay-per-click advertising newsletter, articles, forum presence, and the rest of the world. They will all combine into multiple trickle of income, which is ultimately a very beautiful.
Put all your eggs in one basket and the floor will almost certainly fail.
6. Fail, fail, fail, fail, fail, fail, fail, succeed, fail, fail, fail, succeed, fail, fail, fail, fail, fail, fail, fail, fail, etc.
Get the point? One day, sit and watch the E! Channel, if it bids on your TV and movie stars. You? Ll hear statements such as,? So and so went to no fewer than 439 hearings before landing her first role they have for free. Really! That? S is the kind of persistence, you need to succeed in your new marketing business.
The problem is, most of us tend to quit after perhaps three or four errors. Many people give up after only one failure! This is what the big dogs, apart from the mini-squeaky poodles.
this concept, we hear our whole lives. How many times have you heard about the number of failures Edison perfected had before it the light bulb? I? Ve story is that dozens of times. But my attitude is still, when the first signs of failure.
If you have a new project - say, a new pay-per-click campaign, you get a piece of graph paper. Each ad that doesn? T all clicks or cash within 10 days to say whether, from a box. Promise you will not quit, that the optimization and improvement of the ad to the whole sheet is full.
7. Knowing when to quit
This advice sounds like the exact opposite of the previous advice on persistence. But it turns out, there is a fine line between persistence and stupid.
Successful entrepreneurs seems to have a innate sense to know where that line is. You seem to know when it is time to bail. But they do so not on a whim. They do so after a lot of research.
Let? S look at your pay-per-click ad again from number six above. You? Ve filled in five or six lines of your graph paper, constantly optimize your ad, and you? Re not just money with a single lead.
Is it time to bail. Not yet. It is time some of the research. Do you have good keywords? Some keyword research to find out. The market is flooded for this kind of article? Take a look at the number of Google AdWords ads and get a feel for it. You may find that your product is just too exaggerated and taken to be worthwhile.
Only after good research and some hard indicators do it. But don? T fear of defeat, if you admit you find? Ve, a bad choice of the product.
8. Market first product, then fill it.
The most common mistake by new Internet service provider is to try to create a product rather than a necessity. The first question from the mouth of the new Internet marketers in general? What should I sell?
This person is already in trouble. You must take the time to educate themselves, to the need to fill. What people are calling? When I first started reviewing Internet marketing gurus and their products on www.pickaguru.com I found that people were loudly for unbiased review of the marketing of products.
The number of sites already selling Internet marketing educational materials have already been staggering. It seemed a dangerous market, in order in. But it was the wide gap. Nobody, but nobody knew I had something to do what I do on pickaguru.com.
My e-mail box was flooded with expression? Thank God a really honest side, the more interested in the truth than his bank account. And guess what. I found that more people were willing to work with my partner links, if they make purchases, because they wanted me for my honesty.
This is what I mean by the need to find a market or first. No matter what your area of interest - gardening, car collection, racing pigeons, Music from Outer Mongolia, Dr Who, I don? T care what it is, it can be found in the forums, newsgroups, friends, clubs, and so on. Go out and find.
You do not have to be people want to have needs. I have not found people want neutral Internet Marketing Guru reviews. But I have a gap in the Internet, and I filled it.
9. Something to do
While I teach a lack of planning as one of the most common mistake beginners make, I have something to get it. When I first page on pickaguru.com there was nothing more than a homepage. There were no reviews. There is also no excuse, right? Under construction? Icon. I have just one side at a time, about a page a week, until a few pages.
Guess what. After I checked, only two gurus, I was already seen, affiliate income and some of my readers attention honest assessments. It has been slow. After a year I have only twelve gurus reviewed. That? S over one per month. But I would not go if I have not decided that the first page and it began.
If you are planning, with a blog, it is today. If you plan to pay-per-click advertising, start today. Get something. Build IT to its full potential later.
nothing to guarantee failure.
10. Go with your heart, and the money will follow. If you only for the money that never worked.
I took this sentence from an interview in the local newspaper. A man for whom I work with had suffered near-fatal motorcycle accident and could? T industrial work is not done anymore. He had a photography studio, and now more than $ 400,000 per year.
This was his wife? S (and partner? S) instructions on the question of the best business advice, she had never received. I can not happen, because some of the sagest advice I know about marketing. If you look at the money that your customers feel that your company and fight.
If you are in an honest, straight from the heart, the desire to help your customers solve their needs, you will succeed. When they him? The money will follow. This was also a part of the counseling taught by one of my favorite business celebrities of all time, Walt Disney.
I can not end this article with a better advice than that. I ask you please follow. Look forward to others, and they will help.
Author: Roger Zimmerman
Website: Internet Marketing Gurus Reviewed
http://www.pickaguru.com
(c) 2006 Roger Zimmerman All rights reserved.
Roger Zimmerman is the guru on gurus. Honest reviews of the Internet Marketing gurus and their products regardless of financial consequence to himself is his promise - and he keeps that promise.
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